The foundation of your blog is not only the most critical and important element, it is the most ignored! This foundation is essential for the success and longevity of your blog and SEO strength. It is also essential for the future health of your blog growth and the ability to utilise the potential of your blog successfully. Let’s get it correct, right from the beginning!

Approximately 93% of all communication is non-verbal. This makes the visual part of your blog extremely important, because 93% of what you wish to communicate lies within your blogs visual language. We will also study the TOP 10 of blogging to further explore this topic. The work we did in session one will now become even more important, as you learn the deeper psychological and technical reasons for your choice of design and business brand voice.

In this session, you will learn everything about what constitutes good blog language and how to set-up posts. You will also learn important rules about how to structure a blog post with ‘flow’, how to write a blog post as well as how to structure and prepare for interviews. You will now put the important elements you worked on during session one and two into action, and really push your SEO, message and business voice!

It is now time to get creative! In our previous session, you learnt the technical ‘know how’. In our fourth session together, we will look into the many inspiring ways to find material to keep creating vibrant and informative blog content. We will learn some great tips from travel writing, research and the world of meditation. All which will help you create inspiring product and business content year after year – and have fun at the same time!

This is the ‘super power’ of business blogging because it allows you to tap into almost infinite marketing strategies. Using authentic marketing, as part of your blog marketing plan, gives you enormous flexibility and freedom no other platform can provide. I will teach you how to professionally network as a blogger, work you SEO and generally how to navigate your blog marketing, so that you utilise and expand your unique blog potential successfully. There is no ‘one right solution’ for everybody. It’s about knowing what serves you, and your business, the best! 

It is finally time to explore how to get the best and the most out of your social media, newsletter, website, your SEO and take your authentic marketing to the next level! This is also the session where we will talk about copyrights, safe online behaviour and how to get the most out of your content. You will now be ready for the big take-off to the stars!